Get photography and business inspiration, tips and advice from an award-winning Denver branding photographer

Why Personal Branding Photos Matter (And Why They're Not Just Headshots)
Willy Wilson Willy Wilson

Why Personal Branding Photos Matter (And Why They're Not Just Headshots)

Are Headshots and Branding Photos the Same?

In Denver, CO, many people use "headshots" and "branding photos" interchangeably, but they’re not quite the same. A headshot is like the outside of a house—it shows people what you look like and gives them a first impression. Branding photos, on the other hand, are more like stepping inside and getting a feel for the space. They tell a story—about your personality, how you work, and what it’s like to engage with your business. Whether it’s capturing your creativity, professionalism, or the tools of your trade, branding photos provide context and connection.

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How Non-Creative Businesses Can Use Instagram to Grow Their Audience in 2025
Branding Photography, Social Media Willy Wilson Branding Photography, Social Media Willy Wilson

How Non-Creative Businesses Can Use Instagram to Grow Their Audience in 2025

Struggling to grow your business on Instagram without a visual product? This guide shows non-creative businesses how to use Instagram Reels, Stories, and video content to attract clients, build trust, and showcase their process. Learn how to leverage behind-the-scenes tours, team highlights, and storytelling strategies to create engaging content—even if your business isn’t inherently visual. Plus, discover tips for using hashtags, SEO-friendly captions, and professional brand photography to boost visibility and connect with your ideal audience.

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Branding Photography That Connects: Going Beyond the Headshot
Willy Wilson Willy Wilson

Branding Photography That Connects: Going Beyond the Headshot

Branding photography isn’t just about pretty headshots. To truly connect with your audience, your photos need to tell a story that reflects their experience and shows the heart of your business. In this post, learn how using diverse, custom images can elevate your brand and build trust with every interaction.

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Creating Intentional Brand Photos: Bringing Your Business to Life
Willy Wilson Willy Wilson

Creating Intentional Brand Photos: Bringing Your Business to Life

Branding photography isn't about simply looking good in front of the camera—it’s about showing your clients who you are and what it’s like to work with you. Whether you’re a creative entrepreneur, an executive coach, or running a luxury custom business, intentional branding photos go beyond the surface to tell the real story of your brand. In this post, I’ll break down how you can showcase your key traits, align photos with your brand values, and create images that connect deeply with your audience—taking them beyond the front door of your business.

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Studio Vs. On Location Photography
Willy Wilson Willy Wilson

Studio Vs. On Location Photography

Is Studio or On Location Better for Branding Photos? This article explores the pros and cons of both doing branding photo sessions in a studio and on-location.

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Branding Vs. Branding Vs. Branding
Willy Wilson Willy Wilson

Branding Vs. Branding Vs. Branding

Branding can mean a lot of different things - logo, graphic design, thoughts, feelings, impression. It can also mean visual story. In this piece we delve into the differences between different types of branding and how photography provides a bridge between logos and content.

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What Kind of Coach Is Right For You?
Willy Wilson Willy Wilson

What Kind of Coach Is Right For You?

Did you know there are coaches for almost every type of personal or professional goal you can imagine? Choosing the right coach is important, make sure you find one who is right for your needs.

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5 Things You Should Do When You Pivot Your Business
Willy Wilson Willy Wilson

5 Things You Should Do When You Pivot Your Business

It’s natural for businesses to change direction. Even if it’s just a few degrees change, you should approach the shift with a strategy to keep your business identity and marketing in alignment with the change. Here are some things you should do when you make a pivot in your business.

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Denver Photographers Give Back
Willy Wilson Willy Wilson

Denver Photographers Give Back

Denver-area photographers give back to the community by providing free high school senior portraits to kids at a high school for parenting teens.

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A Story of Two Sisters, Rewritten
Willy Wilson Willy Wilson

A Story of Two Sisters, Rewritten

The story of an incredible reunion. Sisters separated during the Fall of Saigon in 1975, reunited in the United States after over 43 years.

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